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  • Roger Lopez
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Awesome Design

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Smart Coding

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& Inovative Ideas

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Contact Us
Roger Lopez
Vice President, Marketing | Analytics | Digital Evangelist | Ecommerce | SaaS | B2B | B2C | Digital Strategy, Marketing Technologist
Greater Atlanta Area | Internet
Summary

Roger Lopez has 19+ years of marketing leadership both at billion dollar a year organizations and Start-ups, consistently increasing revenue and decreasing costs.

--​>Executive-level contributor and has lead from start-up marketing & digital team to large teams responsible for launching regional & national campaigns for organization’s initiatives.

Some of the verticals I have worked on are:
◆◆◆E-commerce
◆◆◆Retail (NIKE, ADIDAS,SONY, COACH, APPLE,ASICS,Ray-Ban Oakley, HP and over a 1000 more.
◆◆◆Food & Hospitality
◆◆◆Special Events (Concerts,Festivals, Airshow)
◆◆◆Non-Profit
◆◆◆Consumer Goods
◆◆◆Sponsorship & Advertising Programs

--​>Proficient in not only established mediums such as Television, Print, & Outdoor Advertising, but a trendsetter in the new medias such as Social Media, Email Marketing, Web 2.0( SEO,SEM,eCRM, PPC, Content Development), Mobile Marketing, Social Gaming, Game Monetization.

Roger Lopez is a seasoned leader that can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.

Specialties: -Email Marketing-(constant contact, exact target)
-Web Analytics- (Google Analytics, Webtrends, Omniture)
-Adobe Master Collection (Design, Web, Motion Graphics, Web)
-Conversion Optimization
-Funnel Optimization
- A/B Testing
-SEO,SEM
-Social Media Planning
-Business Plan Development-
-Video Production
-Bilingual-Spanish
-Marketing Management
-Art Direction
-Public Speaking
-Internet Due Diligence
-Creative Direction
-Media Management
-Event Management
-Investor Relations
-branding and identity
-Product management
-Social Media
-Media Planning
-Pay-per-Click
-Digital Marketing Strategy
-Marketing Automation
-Online marketing programs
-Web Properties
-Digital Marketing Programs

Experience
VP of Marketing (2014 - Present)
Sideqik
Privately Held, 11-50, Computer Software

I lead all aspects of Marketing & Customer Success of the "Worlds First Influencer Marketing Platform" some of my duties to include an amazing team of individuals some of the teams I lead.

★Marketing Team
►►►Content Marketing and Integrated Marketing Campaigns
►►►Marketing Automation / Email Marketing
►►►Product Marketing
►►►Paid Social Ads
►►►Inbound Marketing
►►►Content Strategy

★Customer Success Team (Customer Marketing)
►►►This entails running the entire customer communication life-cycle
►►►Cross-sell / upsell
►►►Customer advocacy
►►►Customer PR/AR and branding.
►►►Customer Retention
►►►Product Management

★Professional Services Team
►►►In-house Together Marketing Agency
►►►Provide Strategy and insight on how to leverage Together Marketing Technology
►►►Provide Brands with insights on strategic campaigns that will help their business objectives.
►►►Oversee Agency Re-seller Partner program and its certification Process.

▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀

Sideqik is the Worlds First Influencer Marketing Automation Platform which turns marketers into growth superheroes. We Help brands Find, Evaluate & Launch Campaigns with Influencers with ease, Sideqik’s cloud-based platform enables teams to control their messaging, handle workflows & scheduling, and verify the ROI of each partnership. Sideqik-enabled teams can effectively manage simultaneous partnership marketing campaigns and tap into their two largest assets (brand and audience) to deliver top-line growth. At last, Sideqik marketers will have the actionable data they need to identify qualified partners, letting them access unreached audiences like never before.

Marketing & Startup Mentor, Hypepotamus Evangelist & Ecommerce & Digital School Lead (2013 - Present)
Hypepotamus
Non Profit, 2-10, Publishing

Hype is the Place to be if you are a intern, founder or seasoned executive... I was blown away from the first time I walked through the doors... it reminded me of my younger days in the Silicon Valley... There is not one day I do not walk out of Hype and I am not energized through the roof... my hope is to be able to infect others with the Hype Bug.. and we will truly change Atlanta for years to come.

What is Hypepotamus-

Hypepotamus is the open source business development engine for the entire Atlanta tech startup community. We produce media to connect Atlanta tech startups with talent, corporations, and media outlets.

Atlanta has great designers, coders, storytellers, and innovators. Many of these folks don’t even know the other exists or that the person they need is in school or working just down the street. Most of these folks don’t realize that there are great startups in Atlanta are in need of the skills and expertise that they possess. These same startups don’t know some of the best creative schools are in town. Sadly, some of these folks end up leaving Atlanta because they aren’t aware of the resources and opportunity that exists nearby.

This is a self-fulfilling problem that needs a long-term, self-fulfilling solution. We see this happening from the ground-up through awareness, collaboration, and education focused on talented people, corporate innovators, and media outlets. This solution requires a greater density of media and events that enable discovery, education, and validation. Passionate, dedicated entrepreneurs are at the heart of everything we do, as we connect them with the students, customers, and media outlets who will fuel their success.

Some of the Great Atlanta Startups are being born there.. see below

Digital Evangelist (2013 - Present)
Digital / E-commerce School Atlanta

Ecommerce/Digital school is a place where education is shared, best practices are discussed, and solutions are found. The audience ranges from college students to professionals at executive level, everyone is welcome and those that have something to add. An expert in the field leads a focused lesson followed by a 30 minute workshop, Q & A, or burn session. Come to teach, to learn, & add to the digital/ecommerce conversation.

  • Project 6

    Project 6

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    Launch Project
  • Project 5

    Project 5

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    Launch Project
  • Project 4

    Project 4

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    Launch Project
  • Project 3

    Project 3

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    Launch Project
  • Project 2

    Project 2

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    Launch Project
  • Social Media

    Social Media

    I have been working on Digital & Social Media Campaigns sine the start of Social Media

    33f82c7f3b6a2cb7e5c1d93ae82d0ffaLaunch Project

Get in Touch With Me

Please fill out form if you have any questions for me.
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Roger Lopez
75 5th St NW
Atlanta, USA

470-848-7866