From Creating a story board to imagining what story my next campaign will convey… some people have called me a creative with the soul of a Hollywood director and the Brain of a business strategist… I am as comfortable looking at financial figures as editing the audio for a TV commercial…
Began my Career as a Marketer and Creative… but was seduced by the “Dark Side” … Analytic’s. Gone are the days of Mad Men guessing… Data is my new secret weapon and I wield it like Dark Vader…. Below are some of the data I consume on a daily basis.
E commerce conversion reports
Web & Mobile - (Google Analytics, Omniture, Webtrends)
Social Analytic’s - (Facebook Insights, Google Social Trends, Shoutlet Social Data)
Roger Lopez has 13 years of marketing leadership both at billion dollar a year organizations and Start-ups, consistently increasing revenue and decreasing costs.
–>Executive-level contributor and has lead from start-up marketing & digital team to large teams responsible for launching regional & national campaigns for organization’s initiatives.
Some of the verticals I have worked on are:
——— Retail (Some brands we carry- NIKE, ADIDAS,SONY, COACH, APPLE,ASICS,Ray-Ban Oakley, HP and over a 1000 more.
———Food & Hospitality( Hotel, Catering services and dinning facilities)
———Recreation (Fitness, Wellness, Sport leagues)
———Special Events (Concerts,Festivals, Airshow)
———Family Services (Counseling,Financial Education, Child Youth and Teen Services)
———Contracted Services (GNC ,Starbucks,Burger King, Red box and more)
———Sponsorship & Advertising Programs( Some of the Clients I worked with Toyota,USAA,CBS,Clear Channel,Casinos,AT&T and more)
–>Proficient in not only established mediums such as Television, Print, & Outdoor Advertising, but a trendsetter in the new medias such as Social Media, Opt-Email, Web 2.0(SEO,SEM,eCRM, PPC, Content Development).
Roger Lopez is a seasoned leader that can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.
Roger Lopez and I worked together at CCA and B and I cannot express what a great coworker he is. If I had to choose a descriptor for Roger it would be “Marketing Strategist Guru”. Roger and the digital team successfully built out a digital presence…from scratch…for The Elf on the Shelf® in 2012 including: the company’s first apps, first games, new website, new e-blast program, social media, implementation of analytics, and new marketing strategies that the company had never implemented before. The launch of the apps had such great success that they topped the charts in downloads for the children’s applications category on I-Tunes. Roger was also very helpful and eager to collaborate with me in providing research to support the Product Development Team in the creation of new product concepts. Roger uses creative thinking to not only drive brand awareness, but creates marketing strategies that prove to be revenue generating for a company. On a personal level, I really enjoyed working with Roger because he is kind, a pleasure to work with, very intelligent, and a hard-working individual. His vast knowledge makes him excellent at making brilliant ideas come to fruition. Roger is one of those individuals that possess REAL skills that are difficult to find in the industry.