Roger Lopez has 15 years of marketing leadership both at billion dollar a year organizations and Start-ups, consistently increasing revenue and decreasing costs.
–>Executive-level contributor and has lead from start-up marketing & digital team to large teams responsible for launching regional & national campaigns for organization’s initiatives.
Some of the verticals I have worked on are:
———-Retail (NIKE, ADIDAS,SONY, COACH, APPLE,ASICS,Ray-Ban Oakley, HP and over a 1000 more.
———Food & Hospitality
———Special Events (Concerts,Festivals, Airshow)
———Sponsorship & Advertising Programs
–>Proficient in not only established mediums such as Television, Print, & Outdoor Advertising, but a trendsetter in the new medias such as Social Media, Email Marketing, Web 2.0( SEO,SEM,eCRM, PPC, Content Development), Mobile Marketing, Social Gaming, Game Monetization.
Roger Lopez is a seasoned leader that can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.
Specialties: -Email Marketing-(constant contact, exact target)
-Web Analytics- (Google Analytics, Webtrends, Omniture)
-Adobe Master Collection (Design, Web, Motion Graphics, Web)
- A/B Testing
-Social Media Planning
-Business Plan Development-
-Internet Due Diligence
-branding and identity