ROGER LOPEZ
SENIOR MARKETING EXECUTIVE & GROWTH STRATEGIST
Atlanta, GA
(305)‐746‐4031 • roger@lopezaguirre.com www.lopezaguirre.com | Linkedn.com/in/imroger
24+ YEARS OF SUCCESS LEADING MARKETING, INSPIRING CREATIVE TEAMS AND MAXIMIZING ROI THROUGH EFFECTIVE CAMPAIGN MANAGEMENT AND MARKETING TECH INNOVATION
CAREER SUMMARY
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Versatile, high-energy, award-winning senior marketing executive who dares to imagine – and implement – the transformational possibilities of emerging technologies; looking to leverage superbly creative skills, consulting & management expertise, experience of bringing brands to life from vision, and business acumen into a broad range of marketing, digital marketing, and business development roles.
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Proven success in consulting SMBs, analyzing process gaps, creating strategic plans, controlling budget and minimizing costs, and optimizing revenue and growth.
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Strategic leader, engaging communicator, and exceptional developer of highly effective multi-channel marketing communication strategies with extensive experience in working with top leadership and developing commercial business relationships, strategic planning and related analytics.
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Excellent planning and leadership abilities to lead and manage creative and marketing teams.
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Adept at creating branded content and its effective integration into multi-channel marketing campaigns.
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Innovative thinker, who understands business beyond the numbers, possesses innate ability to drive brand strategy and develop multi-channel marketing plans to build awareness, engagement, and consumer advocacy.
PROFICIENCY FORTE
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Strategic Business Planning
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Marketing Tech Evangelist
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Business Impact Strategies
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Branded Content Creation
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Acquisition B2B/B2C Expert
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ROI Optimization & Impact Analysis
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SEO/SEM/SMM Guru
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CRM/Marketing Automation
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Research & Analytics
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Media Management
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E‐commerce Expert
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Segmentation & Targeting
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Bilingual in Spanish
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Team Building Leadership
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Excellent Interpersonal Skills
CORE COMPETENCIES
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Experience of more than 24 years with progressively increasing responsibilities in meeting and exceeding client and corporate expectations within the creative, digital, and traditional marketing and business development environment.
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Ability to drive execution intelligence, insights and delivery using key digital and social analytics and utilize that information to support the creative approach and drive KPI’s across marketing platforms and campaigns.
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Certifications include: Google Analytics for Beginners, Advanced Google Analytics, Google Ads Fundamentals, Google Display Advertising, YouTube Video Advertising, Google Shopping Advertising, Inbound Marketing Certified
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Ability to conceptualize, plan & execute omni‐channel marketing strategy and manage web, marketing database, email, social media, and display advertising campaigns.
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Successful track record of personally developing and maintaining key business relationships; integrating multi‐area and multiregion account activity and executing long‐term strategic account plans.
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Work within established budgets and manage costs for all campaigns and projects.
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Innovator and thought leader with exceptional ability to embrace and deliver change.
HIGHLIGHTS OF RELEVANT EXPERIENCE & SELECTED ACCOMPLISHMENTS
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Strategically increased Monthly active users (MAU) to over 1,617%, achieved 90% decrease in Customer Acquisition Cost (CAC) over 24 months, and growth in customer base from 5K to over 450K in 24 months. (BillMo)
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Actively promoting the BillMo brand through different channels, including: events, retail partners, awards, media, and word‐of‐mouth campaigns, resulting in a 1,169% increase in new, monthly, organic users since 2016. (BillMo)
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Achieved over 150% increase in customer acquisition; 250% increase in customer engagement; and increased MRR by 125%. (Sideqik)
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Successfully launched internal video team to increase DIY content, thereby increasing YouTube engagement and revenue by 500%. (DoMyOwn.Com)
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Played a pivotal role in achieving 1.5M app downloads for iOS & Android, leading to 4 apps reaching the Top 10 in their iTunes categories. (Elf on the Shelf)
RESULTS SPEAK
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Increased Monthly Active Users (MAU) to over 1617%
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Over 150% Increase in New Customer Acquisition
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Over 250% Increase in Customer Engagement
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Over 1.5M app Downloads
PROFESSIONAL EXPERIENCE
COO, Co-Founder, Advisory Board Member 2022 – 2023
Aggero , Miami Fl & London, UK
Core Focus: Championed the strategic direction of Aggero’s marketing initiatives and product development, leading to substantial customer base expansion and the introduction of cutting-edge platform features.
Key Contributions:
- Developed and executed a comprehensive roadmap for product development post-Series A funding, aligning with long-term business goals and investor vision.
- Provided visionary leadership to the product and engineering teams, fostering innovation and ensuring the timely delivery of product milestones that met market needs and investor expectations.
- Directed the execution of a dynamic product development roadmap, consistently delivering market-driven innovations and platform enhancements.
- Played a pivotal role in the integration of cryptocurrency solutions, securing a notable $250,000 grant from Near Protocol for platform integration.
Secured and executive companies first participation in TwitchCon to recruit more streamers into platform. - Spearheaded the adoption of next-generation integrations with Instagram, YouTube Live, and TikTok, driving enhanced user engagement and providing robust tools for influencer marketing growth.
Chief Marketing Officer 2019 – 2022
Lavu, Miami, FL
Core Focus: Guided Lavu’s integrated marketing and MenuDrive’s product development, dramatically enhancing digital presence and user base while transforming MenuDrive into a full e-commerce marketing suite for restaurants.
Key Contributions:
- Oversaw the expansion of the customer base post-acquisition of MenuDrive & Sourcery, integrating existing customers into the Lavu ecosystem and ensuring continuity of service.
- Implemented targeted cross-sell strategies to leverage new product offerings across the combined customer base.
- Executed and Managed full marketing strategy function for 3 Companies.
- Directed the redesign & re-launching of corporate websites, enhancing user experience and aligning with new brand standards to reflect the integrated company vision.
- Built, mentored and led a marketing team that delivered on aggressive timelines for the launch of rebranded campaigns, consistently meeting KPIs and objectives.
- Lead MenuDrive Product Development from a simple ordering platform to a full ecommerce suite for restaurants and help grow user based by 300%.
Chief Marketing Officer 2016 – 2019
BillMo, Atlanta, GA
Core Focus: Tasked with all integrated marketing efforts for BillMo, a leading VC-funded Fintech Company. Manage and track all aspects of BillMo’s digital presence, including: website, social media, SEO, PPC, display, and content.
Key Contributions:
- Created digital marketing plans and executed across multiple consumer touch points to build long term brand
- Created engaging media across digital properties, while consistently maintaining adherence to brand standards and guidelines.
- Analyzed, reported, and optimized content performance for social media, SEO/SEM, website, email, and online
- Recruited & mentored community management team that grew community from 3,000 to over 750,000 users.
- Led launch of the leading finance Chat bot in all of Latin America, BillBot with over 100,000+
- Successfully built and launched the most‐subscribed YouTube channel in Mexico in the finance
- Spearheaded BillMo MoneyBack Loyalty program which drove over 500,000 transactions from user base.
- Led Launch of BillMo Credit Card & Promotions with eCommerce Partners in Mexico.
- Architected Micro Influencer Program that went viral which drove 330,000+ WhatsApp Messages, 101,000+ Facebook Messages, 63,000+ Facebook Posts, and over 350,000 App Installs in the first 90
- Responsible for deploying digital innovation technologies such as Big Data Analytics, Augmented Reality & AI
- Responsible for the selection, implementation and utilization of a large MarTech stack, including: Segment, Braze, Twilio, MixPanel, Appsflyer, Hootsuite, Chatfuel, Analytics360, and SendGrid and
VP of Marketing and Platform Strategy 2014 – 2016
Sideqik, Atlanta, GA
Core Focus: Directed all aspects of marketing and platform strategy for cutting-edge influencer marketing Software-as-a-Service (SaaS) platform. Built and led the Customer Success Team, Inbound Marketing Team, and Professional Services Team.
Key Contributions:
- Launched influencer marketing programs for Fortune 500 companies, such as: Logitech, CBS Interactive, Coca-Cola, Turner Sports, and Nvidia.
- Spearheaded Rockband 4’s most successful influencer campaign, which collected over 4K UCG videos from fans
- Helped Peugeot generate 514% ROI during their Netherlands Django scooter launch.
Sideqik Testimonials
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Roger was my second supervisor at during my internship at Sideqik. Even though I joined the Marketing and Customer Success team about halfway through my time at the company, Roger worked to bring me up to speed quickly by providing me resources to learn the programs marketing used that business development did not. He believed in my ability to contribute to the company and customer experience and demonstrated such in my assignments.
Roger has an infectious passion for marketing, clients, and his coworkers. He pushes everyone to achieve and helps develop the interns on his team as young professionals. He makes time for each intern before they leave to review their long-terrm goals and LinkedIn profile. Roger is the kind of leader who wants to set everyone up for success but also wants to challenge them to grow and improve in their work; his dedication to his team and to the customer is admirable. I feel grateful for the opportunity to have worked under him and to have gotten to know him.
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I worked closely with Roger at Sideqik and he was a fantastic boss. When he first hired me he looked at me and said you will learn more in this first year here than you would learn in 5 anywhere else. This statement was incredibly true. The amount of time he spent teaching and challenging me has made me into the MarTech seller I am today. Roger understands marketing more than anyone else I have ever met and is constantly thinking 10 steps ahead of where the market is going and how to get there first. I couldn’t have asked for a better boss right out of college. You don’t find many people who are as willing to teach and invest in your abilities not just as an employee but also as a person as Roger does. Any company would be incredibly lucky to have Roger on their team!
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I had the incredible privilege of having Roger as my personal guide to the digital marketing world. Roger is knowledgeable, patient, and innovative. He is happy to share everything he knows, and there is no better person to learn from since he lives and breathes marketing. He is always on the search for the next big thing in digital marketing, which ensures he is always ahead of the trends. As a manager, he led by example and with compassion. Roger was never afraid to work hard, take up any task, or try new strategies. He assigned projects with full trust in his team to accomplish them but was always available to help explain new concepts or answer any questions. He listened to his team and was open to hearing new ideas from anyone regardless of experience. Roger encouraged out of the box thinking, collaboration, and taking risks. If our professional paths cross again in the future, I would eagerly join his team
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I was a Digital Marketing Intern reporting to Roger at Sideqik. During my time working with him I was exposed to excellent learning and networking opportunities that helped to sharpen my skills and fine-tune my career trajectory. Incredibly pleasant person to work with and always willing to go the extra mile to educate and provide career growth opportunities.
Marketing and E‐commerce Director 2013 – 2014
DoMyOwn.Com, Atlanta, GA
Core Focus: Recruited to help lead ecommerce brand to into the Internet 500.
Key Contributions:
- Achieved over 145% revenue increase from email channel;
- 38% revenue increase in CPC campaigns
- 53% revenue increase in performance campaigns.
- Named one of Internet Retailer’s “Hot 100 E‐Retailers of 2013” and entered into the IR 500 for first time in 2013
DoMyOwn.com Testimonials
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When I first started working under Roger’s direction I knew very little of graphic/web design as it pertained to the constantly changing world of e-commerce. I came from a more simple marketing/media background. Roger was a wealth of information and support for me, helping me understand my strengths and what I could potentially work on. Most importantly, and in addition to many other modes of guidance, he helped me understand the relationship between design and ROI, a concept far different from my initial “artistic” approach to the field.
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Roger is a huge inspiration in my career and journey. I started off as a marketing intern and developed into a full time hire under the direction of Roger as VP of Marketing at DMOPC.com now DMO.com. I learned countless skills that I still use today. I truly enjoyed my time working for Roger. I can’t say enough to his endless energy and commitment. He is a selfless visionary for learning and development.
Thank you for the great experiences Roger!
Director of Digital 2012– 2013
Elf on the Shelf, Atlanta, GA
Core Focus: Recruited to launch Digital Division that would include Digital Marketing, eCommerce, Community Management and Game Development.
Key Contributions:
- Team achieved 1.5M app downloads for iOS & Android, leading to 4 apps reaching the Top 10 in their iTunes categories.
- 300% increase in email opt‐in subscribers
- 120% increase in Organic Traffic
- 80% increase in ecommerce revenue
- 280% increase in Registered Users
- Launched the first official Christmas Social Network
- 800% increase in social mentions
- 200% increase in twitter followers
- 500% increase of social sharing of website content.
Elf on the Shelf Testimonials
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Roger is a wealth of campaign management and digital project management skills. He has a deep understanding of emerging technologies, and he has a very technical mind. I have sincerely enjoyed working with Roger.
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Roger Lopez and I worked together at CCA and B and I cannot express what a great coworker he is. If I had to choose a descriptor for Roger it would be “Marketing Strategist Guru”. Roger and the digital team successfully built out a digital presence…from scratch…for The Elf on the Shelf® in 2012 including: the company’s first apps, first games, new website, new e-blast program, social media, implementation of analytics, and new marketing strategies that the company had never implemented before. The launch of the apps had such great success that they topped the charts in downloads for the children’s applications category on I-Tunes. Roger was also very helpful and eager to collaborate with me in providing research to support the Product Development Team in the creation of new product concepts. Roger uses creative thinking to not only drive brand awareness, but creates marketing strategies that prove to be revenue generating for a company. On a personal level, I really enjoyed working with Roger because he is kind, a pleasure to work with, very intelligent, and a hard-working individual. His vast knowledge makes him excellent at making brilliant ideas come to fruition. Roger is one of those individuals that possess REAL skills that are difficult to find in the industry.
Marketing & Sponsorship Director 2006– 2012
Marine Corps Community Services, Yuma, AZ
Core Focus: Executive leadership for a full‐service marketing agency. Directed development and execution of an international corporate sponsorship and advertising program, marketing plans, and market research to include strategies for retail, health & fitness, education, and family services divisions, in addition to special events that drew over 80,000 spectators.
Key Contributions:
- Developed public relations programs, including hosting collaborative press conferences. Launched comprehensive marketing campaigns through multimedia platforms, inclusive of print, social media, digital media, and live satellite broadcasts
- 300% increase in email opt‐in subscribers
- Directed and conducted analysis and project management for all aspects of the product lifecycle
- Developed and mentored a creative, cross‐functional team of 4 managers
- Increased corporate sponsorship by 70%
- Performed duties as Creative Director & increased department project efficiency by 40%, by incorporating Agile Marketing methodologies.
MCCS Testimonials
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Roger is a detail oriented individual who clearly sees the objective and diligently works towards achieving success. I was very impressed with the level of exposure for the MCAS Yuma Airshow in 2010 that Roger was able to obtain which benefited all of the performers and of course the show itself. Roger’s work product is a benchmark in the industry and I wish all air shows had a “Roger”.
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Exciting…how else can I explain my experience working with Roger here at MCCS. He has shown me what passion for a job means. A wealth of knowledge, energetic and patient, Roger is a true asset here and anywhere else he goes i’m sure. Over the past 4 years Roger has taken this company to vistas unimaginable and his influence has inspired growth in not only in the Marketing Department which he leads, but the departments we support as well. I recommend Roger to anyone out there looking for a passionate, energetic and knowledgeable team member or leader.
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Roger is a great Director who understands the importance of social media in the marketing and branding world. He is always strategizing and planning his next move, while learning and exploring new avenues for marketing. He doesn’t make the workplace seem stressful or stifled, but instead encourages an environment that is free to learn and share ideas. It has been a pleasure to work for Roger and I know that he will do great things and continue to provide great leadership and mentorship for those who work with him.
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Roger’s performance as our Marine Corps Community Services Marketing Director is unparalleled. His breadth of capabilities extends from simple retail advertising to comprehensive strategies for large events such as our annual air show, attended by over 20,000 visitors. We have a Guinness World Record because of his work!
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I was introduced to Roger very shortly after my first steps on base, and what a difference it has made … In my experience with directors Roger is bar none the best I have had the opportunity to work for. He brings not only management experience to the table, he has the skill set and the know how to work on a project right along side you. He trusts his creative, he fights for new ideas, and is always pushing the envelope in terms of our offices reach and implementation. Roger is a great Marketing Director, and I would work for him in whatever chance I got. If you need a new face, new style, new social media integration, or a complete brand strategy… look no further than Roger.
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Consummate Professional. Having worked with Roger for 3 MCAS Yuma Air Show’s, the level of intricacies that Roger utilized to make each of those show’s a huge success were sensational. For those behind the scenes, the seamless transition of events required Roger to go from Marketing Director, to event coordinator in an instant. He worked closely with Airfield Operations to elevate these shows to give the public in Yuma an Air Show worthy of the success it achieved at ICAS. The Wall of Fire achieved in 2009 couldn’t have succeeded without Roger being 110% on board. He is successful marketer, successful video expert, and can give the customer exactly what they want. He is a passionate leader, and his influence has spread well beyond MCAS Yuma. I would definitely recommend Roger, and would work with him again if the opportunity arose.