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Atlanta, GA

(305)‐746‐4031 • |



  • Versatile, high-energy, award-winning senior marketing executive who dares to imagine – and implement – the transformational possibilities of emerging technologies; looking to leverage superbly creative skills, consulting & management expertise, experience of bringing brands to life from vision, and business acumen into a broad range of marketing, digital marketing, and business development roles.

  • Proven success in consulting SMBs, analyzing process gaps, creating strategic plans, controlling budget and minimizing costs, and optimizing revenue and growth.

  • Strategic leader, engaging communicator, and exceptional developer of highly effective multi-channel marketing communication strategies with extensive experience in working with top leadership and developing commercial business relationships, strategic planning and related analytics.

  • Excellent planning and leadership abilities to lead and manage creative and marketing teams.

  • Adept at creating branded content and its effective integration into multi-channel marketing campaigns.

  • Innovative thinker, who understands business beyond the numbers, possesses innate ability to drive brand strategy and develop multi-channel marketing plans to build awareness, engagement, and consumer advocacy.


  • Strategic Business Planning

  • Marketing Tech Evangelist

  • Business Impact Strategies

  • Branded Content Creation

  • Acquisition B2B/B2C Expert

  • ROI Optimization & Impact Analysis

  • SEO/SEM/SMM Guru

  • CRM/Marketing Automation

  • Research & Analytics

  • Media Management

  • E‐commerce Expert

  • Segmentation & Targeting

  • Bilingual in Spanish

  • Team Building Leadership

  • Excellent Interpersonal Skills


  • Experience  of  more  than  24  years  with  progressively  increasing  responsibilities  in  meeting  and  exceeding  client  and  corporate expectations within the creative, digital, and traditional marketing and business development environment.   
  • Ability to drive execution intelligence, insights and delivery using key digital and social analytics and utilize that information  to support the creative approach and drive KPI’s across marketing platforms and campaigns.
  • Certifications  include:  Google  Analytics  for  Beginners,  Advanced  Google  Analytics,  Google  Ads  Fundamentals,  Google  Display Advertising, YouTube Video Advertising, Google Shopping Advertising, Inbound Marketing Certified
  • Ability to conceptualize, plan & execute omni‐channel marketing strategy and manage web, marketing database, email,  social media, and display advertising campaigns.
  • Successful track record of personally developing and maintaining key business relationships; integrating multi‐area and multiregion account activity and executing long‐term strategic account plans.
  • Work within established budgets and manage costs for all campaigns and projects.
  • Innovator and thought leader with exceptional ability to embrace and deliver change.


  • Strategically increased Monthly active users (MAU) to over 1,617%, achieved 90% decrease in Customer Acquisition Cost (CAC) over 24 months, and growth in customer base from  5K to over 450K in 24 months. (BillMo)
  • Actively promoting the BillMo brand through different channels, including: events, retail  partners, awards, media, and word‐of‐mouth campaigns, resulting in a 1,169% increase in  new, monthly, organic users since 2016. (BillMo)
  • Achieved  over  150%  increase  in  customer  acquisition;  250%  increase  in  customer  engagement; and increased MRR by 125%. (Sideqik)
  • Successfully launched internal video team to increase DIY content, thereby increasing  YouTube engagement and revenue by 500%. (DoMyOwn.Com)
  • Played a pivotal role in achieving 1.5M app downloads for iOS & Android, leading to 4 apps reaching the Top 10 in their iTunes categories. (Elf on the Shelf)


  1. Increased Monthly Active Users (MAU) to over 1617%

  2. Over 150% Increase in New  Customer Acquisition

  3. Over 250% Increase in  Customer Engagement

  4. Over 1.5M app Downloads


COO, Co-Founder, Advisory Board Member          2022 – 2023

Aggero , Miami Fl & London, UK 

Core Focus: Championed the strategic direction of Aggero’s marketing initiatives and product development, leading to substantial customer base expansion and the introduction of cutting-edge platform features.

Key Contributions:

  • Developed and executed a comprehensive roadmap for product development post-Series A funding, aligning with long-term business goals and investor vision.
  • Provided visionary leadership to the product and engineering teams, fostering innovation and ensuring the timely delivery of product milestones that met market needs and investor expectations.
  • Directed the execution of a dynamic product development roadmap, consistently delivering market-driven innovations and platform enhancements.
  • Played a pivotal role in the integration of cryptocurrency solutions, securing a notable $250,000 grant from Near Protocol for platform integration.
    Secured and executive companies first participation in TwitchCon to recruit more streamers into platform.
  • Spearheaded the adoption of next-generation integrations with Instagram, YouTube Live, and TikTok, driving enhanced user engagement and providing robust tools for influencer marketing growth.
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets

Chief Marketing Officer                                      2019 – 2022

Lavu, Miami, FL 

Core Focus:  Guided Lavu’s integrated marketing and MenuDrive’s product development, dramatically enhancing digital presence and user base while transforming MenuDrive into a full e-commerce marketing suite for restaurants. 

Key Contributions:

  • Oversaw the expansion of the customer base post-acquisition of MenuDrive & Sourcery, integrating existing customers into the Lavu ecosystem and ensuring continuity of service.
  • Implemented targeted cross-sell strategies to leverage new product offerings across the combined customer base.
  • Executed and Managed full marketing strategy function for 3 Companies. 
  • Directed the redesign & re-launching  of corporate websites, enhancing user experience and aligning with new brand standards to reflect the integrated company vision.
  • Built, mentored and led a marketing team that delivered on aggressive timelines for the launch of rebranded campaigns, consistently meeting KPIs and objectives.
  • Lead MenuDrive Product Development from a simple ordering platform to a full ecommerce suite for restaurants and help grow user based by 300%. 
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets

Chief Marketing Officer                                      2016 – 2019

BillMo, Atlanta, GA 

Core Focus: Tasked with all integrated marketing efforts for BillMo, a leading VC-funded Fintech Company. Manage and track all aspects of BillMo’s digital presence, including: website, social media, SEO, PPC, display, and content.

Key Contributions:

  • Created digital marketing plans and executed across multiple consumer touch points to build long term brand
  • Created engaging media across digital properties, while consistently maintaining adherence to brand standards and guidelines.
  • Analyzed, reported, and optimized content performance for social media, SEO/SEM, website, email, and online
  • Recruited & mentored community management team that grew community from 3,000 to over 750,000 users.
  • Led launch of the leading finance Chat bot in all of Latin America, BillBot with over 100,000+
  • Successfully built and launched the most‐subscribed YouTube channel in Mexico in the finance
  • Spearheaded BillMo MoneyBack Loyalty program which drove over 500,000 transactions from user base.
  • Led Launch of BillMo Credit Card & Promotions with eCommerce Partners in Mexico.
  • Architected Micro Influencer Program that went viral which drove 330,000+ WhatsApp Messages, 101,000+ Facebook Messages, 63,000+ Facebook Posts, and over 350,000 App Installs in the first 90
  • Responsible for deploying digital innovation technologies such as Big Data Analytics, Augmented Reality & AI
  • Responsible for the selection, implementation and utilization of a large MarTech stack, including: Segment, Braze, Twilio, MixPanel, Appsflyer, Hootsuite, Chatfuel, Analytics360, and SendGrid and
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets

VP of Marketing and Platform Strategy           2014 – 2016

Sideqik, Atlanta, GA

Core Focus: Directed all aspects of marketing and platform strategy for cutting-edge influencer marketing Software-as-a-Service (SaaS) platform. Built and led the Customer Success Team, Inbound Marketing Team, and Professional Services Team.

Key Contributions:

  • Launched influencer marketing programs for Fortune 500 companies, such as: Logitech, CBS Interactive, Coca-Cola, Turner Sports, and Nvidia.
  • Spearheaded Rockband 4’s most successful influencer campaign, which collected over 4K UCG videos from fans
  • Helped Peugeot generate 514% ROI during their Netherlands Django scooter launch.
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets

Sideqik Testimonials

Marketing and E‐commerce Director                  2013 – 2014

DoMyOwn.Com, Atlanta, GA

Core Focus: Recruited to help lead ecommerce brand to into the Internet 500. 

Key Contributions:

  • Achieved over 145% revenue increase from email channel;
  • 38% revenue increase in CPC campaigns
  • 53% revenue increase in performance campaigns.
  • Named one of Internet Retailer’s “Hot 100 E‐Retailers of 2013” and entered into the IR 500 for first time in 2013
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets Testimonials

Director of Digital                                                       2012– 2013

Elf on the Shelf, Atlanta, GA

Core Focus: Recruited to launch Digital Division that would include Digital Marketing, eCommerce, Community Management and  Game Development.

Key Contributions:

  • Team achieved 1.5M app downloads for iOS & Android, leading to 4 apps reaching the Top 10 in their iTunes categories.
  • 300% increase in email opt‐in subscribers
  • 120% increase in Organic Traffic
  • 80% increase in ecommerce revenue
  • 280% increase in Registered Users
  • Launched the first official Christmas Social Network
  • 800% increase in social mentions
  • 200% increase in twitter followers
  • 500% increase of social sharing of website content.
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets

Elf on the Shelf Testimonials

Marketing & Sponsorship Director                       2006– 2012

Marine Corps Community Services, Yuma, AZ 

Core Focus: Executive leadership for a full‐service marketing agency. Directed development and execution of an international corporate sponsorship and advertising program, marketing plans, and market research to include strategies for retail, health &  fitness, education, and family services divisions, in addition to special events that drew over 80,000 spectators.

Key Contributions:   

  • Developed public relations programs, including hosting collaborative press conferences. Launched comprehensive  marketing campaigns through multimedia platforms, inclusive of print, social media, digital media, and live satellite broadcasts
  • 300% increase in email opt‐in subscribers
  • Directed and conducted analysis and project management for all aspects of the product lifecycle
  • Developed and mentored a creative, cross‐functional team of 4 managers
  • Increased corporate sponsorship by 70%
  • Performed duties as Creative Director & increased department project efficiency by 40%, by incorporating Agile Marketing  methodologies.
BillMo Virtual Card - Product Launch
Product Launch (UA Ads) - 
BillMo Virtual Card Sell Sheets

MCCS Testimonials


Founder & Digital Strategist                                  2001 – 2006  Inemode Corporation, Cupertino, CA

VP of Marketing and Bus. Dev.                             2000 – 2001  PowerVision Systems,  San Jose, CA

Founder                                                              1998– 2000  SolarFlare Media, Yuma, AZ           


Bachelors of Arts in HumanitiesNAU Yuma, 1998 

Associates of ArtsArizona Western College, 1996


Telly Awards— TV Commercial Winner 2008 | 2010 | 2011
ICAS Marketing Competition: 1st Pl., Television Commercial (2008, 2011); 3rd Pl., Event Website (2006, 2007); 3rd Pl.,  Radio Commercial Ad (2011)
NextGen Entrepreneur, Entrepreneur Mag 2000
Longest Wall of Fire, Guinness World Record—2009
Digital Innovator,  Premios Emprendedores 2015
Tech Game Changer, TAG Hub Magazine—2015


Advanced Analytics for E‐commerce—Hypepotamus, Atlanta
Video Marketing on A Budget—Hypepotamus, Atlanta
Social Media Advertising Demystified ATDC Georgia Tech
Digital Marketing Measurement Model—ATDC Georgia  Tech
Big Data for Online Retailers, Big Data Week, Atlanta
Spy on Your Competition Without Going to Jail—The  Guardian, UK
Analytics for Business Executives—ATDC Georgia Tech

©2024 Roger Lopez Personal Profile


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