ROGER LOPEZ
SENIOR MARKETING EXECUTIVE & GROWTH STRATEGIST
Atlanta, GA
(305)‐746‐4031 • roger@lopezaguirre.com www.lopezaguirre.com | Linkedn.com/in/imroger
24+ YEARS OF SUCCESS LEADING MARKETING, INSPIRING CREATIVE TEAMS AND MAXIMIZING ROI THROUGH EFFECTIVE CAMPAIGN MANAGEMENT AND MARKETING TECH INNOVATION
CAREER SUMMARY
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Transformational Marketing Leader: Award-winning, high-energy marketing executive with a proven ability to envision and implement innovative strategies that drive growth and brand equity.
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Growth-Focused Strategist: Demonstrated success in consulting SMBs, identifying process gaps, optimizing revenue streams, and executing data-driven growth strategies.
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Expert in Multi-Channel Marketing: Architect of high-impact marketing communication strategies, integrating digital, content, and performance marketing to enhance customer engagement.
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Financial Stewardship: Strong background in budget management, cost optimization, and maximizing ROI through efficient resource allocation.
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Visionary Leadership: Skilled in leading diverse, cross-functional teams to execute creative campaigns, foster innovation, and achieve business objectives.
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Brand Builder: Adept at creating and scaling branded content across platforms to strengthen brand identity and market presence.
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Analytical and Data-Driven: Combines strategic thinking with data analytics to measure performance, optimize campaigns, and inform business decisions.
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Innovative Problem Solver: Thrives in fast-paced environments, leveraging emerging technologies to identify growth opportunities and address complex marketing challenges.
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Relationship-Driven: Strong communicator and collaborator, experienced in building strategic partnerships with stakeholders, clients, and executive leadership.
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Customer-Centric Approach: Focused on driving customer advocacy, retention, and lifetime value through personalized, experience-driven marketing initiatives.
PROFICIENCY FORTE
•Strategic Growth Planning
•Marketing Technology Leadership
•Revenue Impact Strategies
•B2B/B2C Acquisition Expertise
•Performance Marketing & ROI Optimization
•SEO/SEM & Digital Advertising
•CRM & Lifecycle Marketing
•Consumer Insights & Data Analytics
•Go-to-Market (GTM) Strategy
•Customer-Centric Growth
•Partnership Development
•Omnichannel Marketing Execution
CORE COMPETENCIES
•24+ Years of Strategic Leadership: Extensive experience driving marketing, digital transformation, and business development initiatives across global markets with a focus on growth and innovation.
•Data-Driven Decision Making: Expertise in leveraging advanced digital, social, and business analytics to inform marketing strategies, optimize performance, and exceed KPIs across multi-channel campaigns.
•Certifications & Technical Proficiency: Certified in Google Analytics (Beginner & Advanced), Google Ads Fundamentals, Display & Video Advertising, Google Shopping, and Inbound Marketing, with a strong foundation in Martech tools and CRM platforms.
•Omnichannel Marketing Strategy: Proven ability to conceptualize, execute, and manage integrated marketing strategies across digital, social, email, and paid media channels for maximum audience engagement.
•Key Relationship Management: Demonstrated success in building and nurturing high-impact partnerships with C-level stakeholders, driving cross-functional collaboration, and managing global accounts.
•Budget Optimization & Cost Efficiency: Skilled in financial management, budget allocation, and cost control to ensure marketing initiatives deliver strong ROI while maintaining operational efficiency.
•Growth Catalyst & Change Leader: Recognized innovator with a track record of embracing change, fostering agile marketing environments, and leading organizations through digital and business transformation.
HIGHLIGHTS OF RELEVANT EXPERIENCE & SELECTED ACCOMPLISHMENTS
•Drove 1,617% Growth in Monthly Active Users (MAU): Strategically scaled BillMo’s user base from 5K to over 450K in 24 months, reducing Customer Acquisition Cost (CAC) by 90% and significantly increasing market penetration. (BillMo)
•Amplified Brand Visibility & Organic Growth: Spearheaded multi-channel marketing campaigns, including partnerships, events, media, and influencer collaborations, driving a 1,169% increase in monthly organic users since 2016. (BillMo)
•Accelerated Customer Acquisition & Engagement: Delivered over 150% growth in customer acquisition, boosted customer engagement by 250%, and increased Monthly Recurring Revenue (MRR) by 125% through data-driven strategies. (Sideqik)
•Transformed Content Strategy for Revenue Growth: Launched an in-house video production team, increasing DIY content output and driving a 500% surge in YouTube engagement and revenue. (DoMyOwn.com)
•Achieved 1.5M+ App Downloads: Played a key role in mobile growth strategies for iOS & Android, leading to 4 apps ranking in the Top 10 of their iTunes categories. (Elf on the Shelf)
RESULTS SPEAK
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Increased Monthly Active Users (MAU) to over 1617%
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Over 150% Increase in New Customer Acquisition
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Over 250% Increase in Customer Engagement
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Over 1.5M app Downloads
PROFESSIONAL EXPERIENCE
SVP Marketing 2023 – Present
Topaz Global , Miami Fl & New York, NY
Core Focus: Leading SEO, AI integration, market intelligence, and audience growth initiatives for a premier algorithmic trading firm. Driving content strategy, brand positioning, and data-driven marketing to support business expansion and investor engagement.
Key Contributions:
- SEO & Content Strategy Excellence: Developed and executed high-impact, long-form cornerstone content (10,000+ words) on algorithmic trading, technical analysis, and risk management, consistently ranking on the first page of search results and exceeding Yoast SEO optimization standards.
- Market Intelligence & Data-Driven Insights: Spearheaded the creation of the Topaz Global Weekly Market Outlook, delivering actionable insights on financial markets, trading trends, and algorithmic strategies to a global audience of traders and investors.
- Content Marketing & Audience Growth: Designed and implemented multi-channel marketing campaigns across social media, email, and digital platforms, resulting in significant growth in website traffic, lead generation, and audience engagement.
- AI-Driven Trading Integration: Integrated NeuroTrader AI signals into algorithmic trading strategies, enhancing decision-making for crypto trading with optimized entry/exit points, predictive analytics, and real-time risk management.
- Thought Leadership & Brand Elevation: Authored high-impact LinkedIn articles, developed engaging YouTube Shorts, and curated persona-driven Instagram Stories targeting AI engineers, traders, and institutional investors, positioning Topaz Global as a leader in AI-driven trading.
- Conversion & Funnel Optimization: Revamped the enterprise sign-up and onboarding process, applying a growth framework inspired by HubSpot, resulting in improved lead conversion rates and enhanced customer onboarding experiences.
- Strategic Growth Initiatives: Collaborated cross-functionally with product, sales, and data science teams to align marketing strategies with business objectives, driving revenue growth and investor acquisition.
Key Focus Areas:
✅ SEO & Content Strategy | ✅ AI & Trading Signals Integration | ✅ Audience Growth & Engagement | ✅ Enterprise Funnel Optimization
COO, Co-Founder, Advisory Board Member 2022 – 2023
Aggero , Miami Fl & London, UK
Core Focus: Led Aggero’s strategic marketing direction and product development, driving significant customer base growth and the introduction of cutting-edge platform features that aligned with investor expectations and market demands.
Key Contributions:
- Strategic Growth Leadership: Developed and executed a comprehensive post-Series A growth roadmap, aligning product development with long-term business objectives and investor vision.
- Cross-Functional Team Leadership: Provided visionary leadership to product, marketing, and engineering teams, fostering a culture of innovation and ensuring timely delivery of key product milestones.
- Market-Driven Innovation: Directed dynamic product development strategies, delivering continuous platform enhancements that accelerated user acquisition and retention.
- Secured High-Impact Funding: Played a pivotal role in integrating cryptocurrency solutions, securing a $250,000 grant from Near Protocol to support strategic platform expansion.
- Strategic Partnerships & Growth Initiatives: Led Aggero’s inaugural participation in TwitchCon, driving streamer recruitment and expanding platform reach within key influencer networks.
- Influencer Marketing Innovation: Spearheaded next-gen integrations with Instagram, YouTube Live, and TikTok, enhancing user engagement and delivering advanced analytics tools for influencer marketing growth.
Chief Marketing Officer 2019 – 2022
Lavu, Miami, FL
Core Focus:
Directed Lavu’s integrated marketing and led the transformation of MenuDrive from a basic ordering platform into a full-scale e-commerce marketing suite for restaurants. Spearheaded digital growth strategies, brand repositioning, and organizational scaling to support aggressive business goals.
Key Contributions:
- Scaled Marketing Operations: Built and led a high-performing marketing team from 2 to over 15 members, establishing a scalable structure that supported multi-channel campaigns, performance marketing, content creation, and growth analytics .
- Accelerated User Growth by 300%: Orchestrated MenuDrive’s transformation into a robust e-commerce suite, driving a 300% increase in the user base through targeted growth initiatives and product marketing strategies.
- Post-Acquisition Growth & Integration: Oversaw customer base expansion following the acquisitions of MenuDrive and Sourcery, integrating customers into the Lavu ecosystem while maintaining service continuity and customer satisfaction.
- Strategic Revenue Impact: Implemented cross-sell and upsell strategies leveraging data-driven insights, significantly boosting revenue streams across Lavu’s portfolio of products.
- Website Redesign for Enhanced UX: Directed the redesign and relaunch of Lavu’s corporate websites, aligning with updated brand standards and optimizing user experience to improve conversion rates.
- Marketing Automation & Analytics: Developed a comprehensive Digital Marketing Measurement Model (DMM) to track KPIs, optimize campaign performance, and ensure data-driven decision-making .
- Innovative Growth Framework: Architected and executed Lavu’s Growth Framework, incorporating growth hacking principles, referral programs, and behavioral marketing tactics to improve customer acquisition and retention .
- High-Impact Partnerships & PR: Collaborated with key partners, media outlets, and PR agencies to elevate brand visibility, strengthen market positioning, and support Lavu’s successful financing rounds.
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Built and Scaled a Robust Marketing Tech Stack: Designed and implemented an integrated marketing technology ecosystem, including CRM, automation, analytics, and performance tools, to drive data-driven decision-making, optimize customer acquisition, and support scalable growth initiatives. (See full tech stack below)
TECH STACK & MARKETING OPERATIONS
Marketing Technology Stack Built & Managed:
- CRM & Customer Engagement: HubSpot, Mixpanel (for behavioral analytics), and Appboy for lifecycle marketing and user segmentation .
- Performance Marketing & Automation: Google Ads, Pardot (B2B marketing automation), and Facebook Business Manager to execute data-driven campaigns with high ROI.
- Analytics & Data Insights: Google Analytics, Optimizely (for A/B testing and experience optimization), and custom dashboards for attribution modeling and KPI tracking .
- SEO & Content Management: WordPress (CMS), SEMrush (SEO optimization), and Google Search Console to enhance organic visibility and performance tracking.
- Social Media & Influencer Marketing: Native platform tools for Instagram, YouTube Live, and TikTok to support influencer campaigns, drive engagement, and optimize content reach.
- Project & Workflow Management: Trello (for growth hacking project management), Slack (team collaboration), and Asana for marketing operations and task tracking.
- Referral & Viral Growth Tools: Custom-built Referral Funnel tracking with metrics to improve K-factor, optimize conversion rates, and enhance viral growth mechanics .
- Design & Content Tools: Adobe Creative Suite, Canva for quick-turn design projects, and integrated content publishing workflows for multi-channel distribution.
- Email Marketing & Automation: Mailchimp and Pardot for automated drip campaigns, lead nurturing, and segmentation strategies.
- A/B Testing & CRO: Optimizely and Google Optimize to run experimentation frameworks, optimize landing pages, and improve conversion rates.
Key Impact:
- Successfully integrated and scaled the marketing tech stack to support rapid growth, data-driven decision-making, and agile marketing operations across a global team.
- Enhanced cross-functional collaboration between marketing, sales, and product teams through seamless tech stack integrations, improving campaign efficiency and customer insights.
Chief Marketing Officer 2016 – 2019
BillMo, Atlanta, GA
Core Focus:
Directed all integrated marketing efforts for BillMo, a leading VC-funded fintech company, overseeing digital strategy, growth marketing, and brand positioning. Managed BillMo’s end-to-end digital presence across website, social media, SEO, PPC, display, and content channels to drive customer acquisition and engagement in the U.S., Mexico, and Guatemala.
Key Contributions:
- Strategic Growth Leadership: Developed and executed comprehensive digital marketing plans, increasing brand awareness and customer acquisition across key markets in Latin America and the U.S.
- •BillMoIQ Product Launch: Spearheaded the launch of BillMoIQ, an advanced business intelligence platform that provided partners with data-driven insights on customer purchasing behaviors, enhancing value propositions and driving strategic partnerships .
- •User Acquisition & Community Growth: Scaled the customer base from 3,000 to over 750,000 users through data-driven acquisition strategies and community engagement programs.
- •Pioneered AI-Powered Customer Support: Conceptualized and launched BillBot, an AI-driven financial chatbot that became the leading fintech bot in Latin America, achieving over 100,000 active users and enhancing customer service efficiency .
- •Influencer & Viral Marketing Excellence: Designed and executed a micro-influencer marketing strategy that generated 330,000+ WhatsApp messages, 101,000+ Facebook messages, 63,000+ posts, and over 350,000 app installs within the first 90 days.
- •Content & Media Leadership: Directed aggressive content marketing campaigns, producing over 400 articles on financial literacy, entrepreneurship, and investment, significantly boosting brand credibility and organic reach.
- •Product Marketing & Fintech Innovation: Launched BillMo Credit Card and BillMo MoneyBack Loyalty Program, driving over 500,000 transactions and expanding fintech adoption in underserved markets.
- •Marketing Technology & Analytics: Led the deployment of a comprehensive MarTech stack, including Segment, Braze, Twilio, Mixpanel, AppsFlyer, Hootsuite, Chatfuel, Analytics360, and SendGrid, enabling robust performance tracking and data-driven decision-making .
- •Digital Innovation: Championed the integration of Big Data Analytics, Augmented Reality, and AI technologies to support fintech growth initiatives and improve marketing efficiency.
VP of Marketing and Platform Strategy 2014 – 2016
Sideqik, Atlanta, GA
Core Focus:
Directed all marketing and platform strategy for Sideqik, a leading influencer marketing Software-as-a-Service (SaaS) platform. Built and led the Customer Success, Inbound Marketing, and Professional Services teams, driving customer acquisition, platform adoption, and revenue growth through strategic influencer programs and education initiatives.
Key Contributions:
- Influencer Marketing for Fortune 500 Brands: Designed and launched high-impact influencer marketing programs for clients like Logitech, CBS Interactive, Coca-Cola, Turner Sports, and Nvidia, driving measurable engagement and revenue growth.
- Campaign Excellence with Proven ROI:
- Operation Supply Drop (OSD): Achieved 85,683 retweets, 209,319 clicks, $388K earned media value, and an astounding 42,276% ROI.
- KontrolFreek: Managed influencer campaigns generating over 324,686 social shares, 1.2M clicks, and $2.4M in earned media value with a 13,715% ROI.
- Rockband 4 (Harmonix): Activated 500 influencers, creating 4,283 UGC videos, boosting local engagement, and solidifying a successful game launch.
- Customer Success Leadership: Scaled the Customer Success team, providing strategic consulting to enterprise clients to ensure platform success, retention, and word-of-mouth growth.
- Educational Thought Leadership: Authored the “Building a Brand Ambassador Program from Scratch” ebook, which became a foundational resource for influencer marketing strategies and led to the creation of a course presented at ATDC Digital School, Georgia Tech .
- Data-Driven Performance Optimization: Developed ROI tracking models, optimizing influencer campaign performance and enhancing data-driven decision-making for clients.
- Platform Adoption & Growth: Drove a 1728% increase in social publishing and a 2800% growth in platform participants, significantly enhancing platform engagement and user retention .
- Strategic Consulting & Advocacy: Collaborated with top brands to optimize influencer strategies, leveraging Sideqik’s platform capabilities to enhance brand visibility and marketing efficiency.
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Designed and Scaled a Comprehensive Onboarding Program: Created Sideqik’s end-to-end customer onboarding process, which evolved into a full onboarding experience using Intercom.io. This program streamlined the customer journey, improved platform adoption, and enhanced customer retention by ensuring seamless technical implementation, personalized support, and strategic campaign guidance
Sideqik Testimonials
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Roger was my second supervisor at during my internship at Sideqik. Even though I joined the Marketing and Customer Success team about halfway through my time at the company, Roger worked to bring me up to speed quickly by providing me resources to learn the programs marketing used that business development did not. He believed in my ability to contribute to the company and customer experience and demonstrated such in my assignments.
Roger has an infectious passion for marketing, clients, and his coworkers. He pushes everyone to achieve and helps develop the interns on his team as young professionals. He makes time for each intern before they leave to review their long-terrm goals and LinkedIn profile. Roger is the kind of leader who wants to set everyone up for success but also wants to challenge them to grow and improve in their work; his dedication to his team and to the customer is admirable. I feel grateful for the opportunity to have worked under him and to have gotten to know him.
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I worked closely with Roger at Sideqik and he was a fantastic boss. When he first hired me he looked at me and said you will learn more in this first year here than you would learn in 5 anywhere else. This statement was incredibly true. The amount of time he spent teaching and challenging me has made me into the MarTech seller I am today. Roger understands marketing more than anyone else I have ever met and is constantly thinking 10 steps ahead of where the market is going and how to get there first. I couldn’t have asked for a better boss right out of college. You don’t find many people who are as willing to teach and invest in your abilities not just as an employee but also as a person as Roger does. Any company would be incredibly lucky to have Roger on their team!
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I had the incredible privilege of having Roger as my personal guide to the digital marketing world. Roger is knowledgeable, patient, and innovative. He is happy to share everything he knows, and there is no better person to learn from since he lives and breathes marketing. He is always on the search for the next big thing in digital marketing, which ensures he is always ahead of the trends. As a manager, he led by example and with compassion. Roger was never afraid to work hard, take up any task, or try new strategies. He assigned projects with full trust in his team to accomplish them but was always available to help explain new concepts or answer any questions. He listened to his team and was open to hearing new ideas from anyone regardless of experience. Roger encouraged out of the box thinking, collaboration, and taking risks. If our professional paths cross again in the future, I would eagerly join his team
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I was a Digital Marketing Intern reporting to Roger at Sideqik. During my time working with him I was exposed to excellent learning and networking opportunities that helped to sharpen my skills and fine-tune my career trajectory. Incredibly pleasant person to work with and always willing to go the extra mile to educate and provide career growth opportunities.
Marketing and E‐commerce Director 2013 – 2014
DoMyOwn.Com, Atlanta, GA
Core Focus:
Recruited to lead DoMyOwn.com’s e-commerce strategy, driving growth initiatives that propelled the brand into the Internet Retailer (IR) 500. Directed integrated marketing efforts across email, paid media, content marketing, and performance campaigns, leveraging data-driven strategies to maximize ROI.
Key Contributions:
- Email Marketing Growth: Achieved a 145% increase in revenue from the email channel by optimizing segmentation, personalization, and automated lifecycle campaigns .
- Paid Media Optimization: Drove a 38% revenue increase in CPC campaigns through strategic bid management, audience targeting, and continuous performance testing.
- Performance Marketing Leadership: Led performance marketing initiatives that resulted in a 53% revenue increase, leveraging advanced analytics to optimize campaign performance and conversion rates.
- IR 500 Recognition: Instrumental in securing DoMyOwn.com’s position in the Internet Retailer 500 for the first time in 2013, and recognized as one of the “Hot 100 E-Retailers” of the year .
- Content-Driven SEO Strategy: Implemented a robust content marketing framework, including over 4,200 product pages, 830+ articles, and an extensive Q&A section, contributing to significant organic traffic growth .
- Customer Journey Optimization: Enhanced the customer experience through data-driven insights, improving conversion rates across key touchpoints in the See-Think-Do framework.
- Lifecycle Marketing Automation: Developed and executed advanced email workflows, including abandoned cart recovery, VIP segmentation, and transactional campaigns, driving customer retention and lifetime value.
- Cross-Channel Marketing Integration: Aligned SEO, PPC, social media, and affiliate marketing strategies to create cohesive campaigns that maximized brand reach and engagement.
DoMyOwn.com Testimonials
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When I first started working under Roger’s direction I knew very little of graphic/web design as it pertained to the constantly changing world of e-commerce. I came from a more simple marketing/media background. Roger was a wealth of information and support for me, helping me understand my strengths and what I could potentially work on. Most importantly, and in addition to many other modes of guidance, he helped me understand the relationship between design and ROI, a concept far different from my initial “artistic” approach to the field.
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Roger is a huge inspiration in my career and journey. I started off as a marketing intern and developed into a full time hire under the direction of Roger as VP of Marketing at DMOPC.com now DMO.com. I learned countless skills that I still use today. I truly enjoyed my time working for Roger. I can’t say enough to his endless energy and commitment. He is a selfless visionary for learning and development.
Thank you for the great experiences Roger!
Director of Digital 2012– 2013
Elf on the Shelf, Atlanta, GA
Core Focus:
Recruited to launch and lead the Digital Division, overseeing Digital Marketing, eCommerce, Community Management, and Game Development. Directed digital transformation initiatives to expand the brand’s global reach, drive revenue growth, and foster community engagement through innovative digital experiences.
Key Contributions:
- App Growth & Mobile Strategy: Led the team to achieve 1.5M+ app downloads for iOS and Android, with 4 apps ranking in the Top 10 of their iTunes categories, significantly expanding the brand’s mobile footprint .
- Email Marketing Expansion: Drove a 300% increase in email opt-in subscribers through targeted campaigns, automation workflows, and personalized content strategies .
- SEO & Organic Traffic Growth: Achieved a 120% increase in organic traffic by optimizing content strategy, implementing technical SEO best practices, and enhancing site architecture .
- Revenue & User Growth: Delivered an 80% increase in eCommerce revenue and a 280% growth in registered users through data-driven marketing campaigns, conversion rate optimization, and user acquisition initiatives .
- Community Building: Launched the first official Christmas Social Network, fostering brand loyalty and community engagement through user-generated content, contests, and social interactions .
- Social Media Impact: Achieved an 800% increase in social mentions, a 200% growth in Twitter followers, and a 500% boost in social sharing of website content through strategic influencer partnerships and viral marketing campaigns .
- Digital Monetization Strategy: Developed and executed monetization strategies across websites, apps, and email, generating significant revenue through in-app purchases, Apple iAds, AdSense, and performance-based advertising .
- Data-Driven Marketing: Implemented a comprehensive Digital Marketing Measurement Model, aligning brand, sales, and user registration goals with measurable KPIs to optimize campaign performance and ROI .
- Cross-Platform Integration: Spearheaded the integration of digital assets, including web, mobile, and gaming platforms, ensuring a seamless and cohesive brand experience across all touchpoints .
Elf on the Shelf Testimonials
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Roger is a wealth of campaign management and digital project management skills. He has a deep understanding of emerging technologies, and he has a very technical mind. I have sincerely enjoyed working with Roger.
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Roger Lopez and I worked together at CCA and B and I cannot express what a great coworker he is. If I had to choose a descriptor for Roger it would be “Marketing Strategist Guru”. Roger and the digital team successfully built out a digital presence…from scratch…for The Elf on the Shelf® in 2012 including: the company’s first apps, first games, new website, new e-blast program, social media, implementation of analytics, and new marketing strategies that the company had never implemented before. The launch of the apps had such great success that they topped the charts in downloads for the children’s applications category on I-Tunes. Roger was also very helpful and eager to collaborate with me in providing research to support the Product Development Team in the creation of new product concepts. Roger uses creative thinking to not only drive brand awareness, but creates marketing strategies that prove to be revenue generating for a company. On a personal level, I really enjoyed working with Roger because he is kind, a pleasure to work with, very intelligent, and a hard-working individual. His vast knowledge makes him excellent at making brilliant ideas come to fruition. Roger is one of those individuals that possess REAL skills that are difficult to find in the industry.
Marketing & Sponsorship Director 2006– 2012
Marine Corps Community Services, Yuma, AZ
Core Focus: Executive leadership for a full‐service marketing agency. Directed development and execution of an international corporate sponsorship and advertising program, marketing plans, and market research to include strategies for retail, health & fitness, education, and family services divisions, in addition to special events that drew over 80,000 spectators.
Key Contributions:
- Developed public relations programs, including hosting collaborative press conferences. Launched comprehensive marketing campaigns through multimedia platforms, inclusive of print, social media, digital media, and live satellite broadcasts
- 300% increase in email opt‐in subscribers
- Directed and conducted analysis and project management for all aspects of the product lifecycle
- Developed and mentored a creative, cross‐functional team of 4 managers
- Increased corporate sponsorship by 70%
- Performed duties as Creative Director & increased department project efficiency by 40%, by incorporating Agile Marketing methodologies.
MCCS Testimonials
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Roger is a detail oriented individual who clearly sees the objective and diligently works towards achieving success. I was very impressed with the level of exposure for the MCAS Yuma Airshow in 2010 that Roger was able to obtain which benefited all of the performers and of course the show itself. Roger’s work product is a benchmark in the industry and I wish all air shows had a “Roger”.
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Exciting…how else can I explain my experience working with Roger here at MCCS. He has shown me what passion for a job means. A wealth of knowledge, energetic and patient, Roger is a true asset here and anywhere else he goes i’m sure. Over the past 4 years Roger has taken this company to vistas unimaginable and his influence has inspired growth in not only in the Marketing Department which he leads, but the departments we support as well. I recommend Roger to anyone out there looking for a passionate, energetic and knowledgeable team member or leader.
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Roger is a great Director who understands the importance of social media in the marketing and branding world. He is always strategizing and planning his next move, while learning and exploring new avenues for marketing. He doesn’t make the workplace seem stressful or stifled, but instead encourages an environment that is free to learn and share ideas. It has been a pleasure to work for Roger and I know that he will do great things and continue to provide great leadership and mentorship for those who work with him.
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Roger’s performance as our Marine Corps Community Services Marketing Director is unparalleled. His breadth of capabilities extends from simple retail advertising to comprehensive strategies for large events such as our annual air show, attended by over 20,000 visitors. We have a Guinness World Record because of his work!
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I was introduced to Roger very shortly after my first steps on base, and what a difference it has made … In my experience with directors Roger is bar none the best I have had the opportunity to work for. He brings not only management experience to the table, he has the skill set and the know how to work on a project right along side you. He trusts his creative, he fights for new ideas, and is always pushing the envelope in terms of our offices reach and implementation. Roger is a great Marketing Director, and I would work for him in whatever chance I got. If you need a new face, new style, new social media integration, or a complete brand strategy… look no further than Roger.
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Consummate Professional. Having worked with Roger for 3 MCAS Yuma Air Show’s, the level of intricacies that Roger utilized to make each of those show’s a huge success were sensational. For those behind the scenes, the seamless transition of events required Roger to go from Marketing Director, to event coordinator in an instant. He worked closely with Airfield Operations to elevate these shows to give the public in Yuma an Air Show worthy of the success it achieved at ICAS. The Wall of Fire achieved in 2009 couldn’t have succeeded without Roger being 110% on board. He is successful marketer, successful video expert, and can give the customer exactly what they want. He is a passionate leader, and his influence has spread well beyond MCAS Yuma. I would definitely recommend Roger, and would work with him again if the opportunity arose.