Roger Lopez – Resume

24+ YEARS OF SUCCESS LEADING MARKETING, INSPIRING CREATIVE TEAMS AND MAXIMIZING ROI THROUGH EFFECTIVE CAMPAIGN MANAGEMENT AND MARKETING TECH INNOVATION  

• Strategic Business Planning

• Marketing Tech Evangelist

• Business Impact Strategies

• Branded Content Creation

• Acquisition B2B/B2C Expert

• ROI Optimization & Impact Analysis

• SEO/SEM/SMM Guru

• CRM/Marketing Automation

• Research & Analytics

• Media Management

• E‐commerce Expert

• Segmentation & Targeting

• Bilingual in Spanish

• Team Building Leadership

• Excellent Interpersonal Skills

• Strategically increased Monthly active users (MAU) to over 1,617%, achieved 90% decrease in Customer Acquisition Cost (CAC) over 24 months, and growth in customer base from  5K to over 450K in 24 months. (BillMo)

• Actively promoting the BillMo brand through different channels, including: events, retail  partners, awards, media, and word‐of‐mouth campaigns, resulting in a 1,169% increase in  new, monthly, organic users since 2016. (BillMo)

• Achieved  over  150%  increase  in  customer  acquisition;  250%  increase  in  customer  engagement; and increased MRR by 125%. (Sideqik)

• Successfully launched internal video team to increase DIY content, thereby increasing  YouTube engagement and revenue by 500%. (DoMyOwn.Com)

• Played a pivotal role in achieving 1.5M app downloads for iOS & Android, leading to 4 apps reaching the Top 10 in their iTunes categories. (Elf on the Shelf)

COO, Co-Founder, Advisory Board Member          2022 – 2023

Aggero , Miami Fl & London, UK 

Core Focus: Championed the strategic direction of Aggero’s marketing initiatives and product development, leading to substantial customer base expansion and the introduction of cutting-edge platform features.

Key Contributions:

• Developed and executed a comprehensive roadmap for product development post-Series A funding, aligning with long-term business goals and investor vision.
• Provided visionary leadership to the product and engineering teams, fostering innovation and ensuring the timely delivery of product milestones that met market needs and investor expectations.
• Directed the execution of a dynamic product development roadmap, consistently delivering market-driven innovations and platform enhancements.
• Played a pivotal role in the integration of cryptocurrency solutions, securing a notable $250,000 grant from Near Protocol for platform integration.
  Secured and executive companies first participation in TwitchCon to recruit more streamers into platform.
• Spearheaded the adoption of next-generation integrations with Instagram, YouTube Live, and TikTok, driving enhanced user engagement and providing robust tools for influencer marketing growth.

Chief Marketing Officer                                      2019 – 2022

Lavu, Miami, FL 

Core Focus:  Guided Lavu’s integrated marketing and MenuDrive’s product development, dramatically enhancing digital presence and user base while transforming MenuDrive into a full e-commerce marketing suite for restaurants. 

Key Contributions:

• Oversaw the expansion of the customer base post-acquisition of MenuDrive & Sourcery, integrating existing customers into the Lavu ecosystem and ensuring continuity of service.
• Implemented targeted cross-sell strategies to leverage new product offerings across the combined customer base.
• Executed and Managed full marketing strategy function for 3 Companies. 
• Directed the redesign & re-launching  of corporate websites, enhancing user experience and aligning with new brand standards to reflect the integrated company vision.
• Built, mentored and led a marketing team that delivered on aggressive timelines for the launch of rebranded campaigns, consistently meeting KPIs and objectives.
• Lead MenuDrive Product Development from a simple ordering platform to a full ecommerce suite for restaurants and help grow user based by 300%. 

Chief Marketing Officer                                      2016 – 2019

BillMo, Atlanta, GA 

Core Focus: Tasked with all integrated marketing efforts for BillMo, a leading VC-funded Fintech Company. Manage and track all aspects of BillMo’s digital presence, including: website, social media, SEO, PPC, display, and content.

Key Contributions:

• Created digital marketing plans and executed across multiple consumer touch points to build long term brand
• Created engaging media across digital properties, while consistently maintaining adherence to brand standards and guidelines.
• Analyzed, reported, and optimized content performance for social media, SEO/SEM, website, email, and online
• Recruited & mentored community management team that grew community from 3,000 to over 750,000 users.
• Led launch of the leading finance Chat bot in all of Latin America, BillBot with over 100,000+
• Successfully built and launched the most‐subscribed YouTube channel in Mexico in the finance
• Spearheaded BillMo MoneyBack Loyalty program which drove over 500,000 transactions from user base.
• Led Launch of BillMo Credit Card & Promotions with eCommerce Partners in Mexico.
• Architected Micro Influencer Program that went viral which drove 330,000+ WhatsApp Messages, 101,000+ Facebook Messages, 63,000+ Facebook Posts, and over 350,000 App Installs in the first 90
• Responsible for deploying digital innovation technologies such as Big Data Analytics, Augmented Reality & AI
• Responsible for the selection, implementation and utilization of a large MarTech stack, including: Segment, Braze, Twilio, MixPanel, Appsflyer, Hootsuite, Chatfuel, Analytics360, and SendGrid and

VP of Marketing and Platform Strategy           2014 – 2016

Sideqik, Atlanta, GA

Core Focus: Directed all aspects of marketing and platform strategy for cutting-edge influencer marketing Software-as-a-Service (SaaS) platform. Built and led the Customer Success Team, Inbound Marketing Team, and Professional Services Team.

Key Contributions:

• Launched influencer marketing programs for Fortune 500 companies, such as: Logitech, CBS Interactive, Coca-Cola, Turner Sports, and Nvidia.
• Spearheaded Rockband 4’s most successful influencer campaign, which collected over 4K UCG videos from fans
• Helped Peugeot generate 514% ROI during their Netherlands Django scooter launch.