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Atlanta, GA

(305)‐746‐4031 • |



  • Versatile, high-energy, award-winning senior marketing executive who dares to imagine – and implement – the transformational possibilities of emerging technologies; looking to leverage superbly creative skills, consulting & management expertise, experience of bringing brands to life from vision, and business acumen into a broad range of marketing, digital marketing, and business development roles.

  • Proven success in consulting SMBs, analyzing process gaps, creating strategic plans, controlling budget and minimizing costs, and optimizing revenue and growth.

  • Strategic leader, engaging communicator, and exceptional developer of highly effective multi-channel marketing communication strategies with extensive experience in working with top leadership and developing commercial business relationships, strategic planning and related analytics.

  • Excellent planning and leadership abilities to lead and manage creative and marketing teams.

  • Adept at creating branded content and its effective integration into multi-channel marketing campaigns.

  • Innovative thinker, who understands business beyond the numbers, possesses innate ability to drive brand strategy and develop multi-channel marketing plans to build awareness, engagement, and consumer advocacy.


  • Strategic Business Planning

  • Marketing Tech Evangelist

  • Business Impact Strategies

  • Branded Content Creation

  • Acquisition B2B/B2C Expert

  • ROI Optimization & Impact Analysis

  • SEO/SEM/SMM Guru

  • CRM/Marketing Automation

  • Research & Analytics

  • Media Management

  • E‐commerce Expert

  • Segmentation & Targeting

  • Bilingual in Spanish

  • Team Building Leadership

  • Excellent Interpersonal Skills


  • Experience  of  more  than  24  years  with  progressively  increasing  responsibilities  in  meeting  and  exceeding  client  and  corporate expectations within the creative, digital, and traditional marketing and business development environment.   
  • Ability to drive execution intelligence, insights and delivery using key digital and social analytics and utilize that information  to support the creative approach and drive KPI’s across marketing platforms and campaigns.
  • Certifications  include:  Google  Analytics  for  Beginners,  Advanced  Google  Analytics,  Google  Ads  Fundamentals,  Google  Display Advertising, YouTube Video Advertising, Google Shopping Advertising, Inbound Marketing Certified
  • Ability to conceptualize, plan & execute omni‐channel marketing strategy and manage web, marketing database, email,  social media, and display advertising campaigns.
  • Successful track record of personally developing and maintaining key business relationships; integrating multi‐area and multiregion account activity and executing long‐term strategic account plans.
  • Work within established budgets and manage costs for all campaigns and projects.
  • Innovator and thought leader with exceptional ability to embrace and deliver change.


  • Strategically increased Monthly active users (MAU) to over 1,617%, achieved 90% decrease in Customer Acquisition Cost (CAC) over 24 months, and growth in customer base from  5K to over 450K in 24 months. (BillMo)
  • Actively promoting the BillMo brand through different channels, including: events, retail  partners, awards, media, and word‐of‐mouth campaigns, resulting in a 1,169% increase in  new, monthly, organic users since 2016. (BillMo)
  • Achieved  over  150%  increase  in  customer  acquisition;  250%  increase  in  customer  engagement; and increased MRR by 125%. (Sideqik)
  • Successfully launched internal video team to increase DIY content, thereby increasing  YouTube engagement and revenue by 500%. (DoMyOwn.Com)
  • Played a pivotal role in achieving 1.5M app downloads for iOS & Android, leading to 4 apps reaching the Top 10 in their iTunes categories. (Elf on the Shelf)


  1. Increased Monthly Active Users (MAU) to over 1617%

  2. Over 150% Increase in New  Customer Acquisition

  3. Over 250% Increase in  Customer Engagement

  4. Over 1.5M app Downloads


COO, Co-Founder, Advisory Board Member          2022 – 2023

Aggero , Miami Fl & London, UK 

Core Focus: Championed the strategic direction of Aggero’s marketing initiatives and product development, leading to substantial customer base expansion and the introduction of cutting-edge platform features.

Key Contributions:

  • Developed and executed a comprehensive roadmap for product development post-Series A funding, aligning with long-term business goals and investor vision.
  • Provided visionary leadership to the product and engineering teams, fostering innovation and ensuring the timely delivery of product milestones that met market needs and investor expectations.
  • Directed the execution of a dynamic product development roadmap, consistently delivering market-driven innovations and platform enhancements.
  • Played a pivotal role in the integration of cryptocurrency solutions, securing a notable $250,000 grant from Near Protocol for platform integration.
    Secured and executive companies first participation in TwitchCon to recruit more streamers into platform.
  • Spearheaded the adoption of next-generation integrations with Instagram, YouTube Live, and TikTok, driving enhanced user engagement and providing robust tools for influencer marketing growth.
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Chief Marketing Officer                                      2019 – 2022

Lavu, Miami, FL 

Core Focus:  Guided Lavu’s integrated marketing and MenuDrive’s product development, dramatically enhancing digital presence and user base while transforming MenuDrive into a full e-commerce marketing suite for restaurants. 

Key Contributions:

  • Oversaw the expansion of the customer base post-acquisition of MenuDrive & Sourcery, integrating existing customers into the Lavu ecosystem and ensuring continuity of service.
  • Implemented targeted cross-sell strategies to leverage new product offerings across the combined customer base.
  • Executed and Managed full marketing strategy function for 3 Companies. 
  • Directed the redesign & re-launching  of corporate websites, enhancing user experience and aligning with new brand standards to reflect the integrated company vision.
  • Built, mentored and led a marketing team that delivered on aggressive timelines for the launch of rebranded campaigns, consistently meeting KPIs and objectives.
  • Lead MenuDrive Product Development from a simple ordering platform to a full ecommerce suite for restaurants and help grow user based by 300%. 
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Chief Marketing Officer                                      2016 – 2019

BillMo, Atlanta, GA 

Core Focus: Tasked with all integrated marketing efforts for BillMo, a leading VC-funded Fintech Company. Manage and track all aspects of BillMo’s digital presence, including: website, social media, SEO, PPC, display, and content.

Key Contributions:

  • Created digital marketing plans and executed across multiple consumer touch points to build long term brand
  • Created engaging media across digital properties, while consistently maintaining adherence to brand standards and guidelines.
  • Analyzed, reported, and optimized content performance for social media, SEO/SEM, website, email, and online
  • Recruited & mentored community management team that grew community from 3,000 to over 750,000 users.
  • Led launch of the leading finance Chat bot in all of Latin America, BillBot with over 100,000+
  • Successfully built and launched the most‐subscribed YouTube channel in Mexico in the finance
  • Spearheaded BillMo MoneyBack Loyalty program which drove over 500,000 transactions from user base.
  • Led Launch of BillMo Credit Card & Promotions with eCommerce Partners in Mexico.
  • Architected Micro Influencer Program that went viral which drove 330,000+ WhatsApp Messages, 101,000+ Facebook Messages, 63,000+ Facebook Posts, and over 350,000 App Installs in the first 90
  • Responsible for deploying digital innovation technologies such as Big Data Analytics, Augmented Reality & AI
  • Responsible for the selection, implementation and utilization of a large MarTech stack, including: Segment, Braze, Twilio, MixPanel, Appsflyer, Hootsuite, Chatfuel, Analytics360, and SendGrid and
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VP of Marketing and Platform Strategy           2014 – 2016

Sideqik, Atlanta, GA

Core Focus: Directed all aspects of marketing and platform strategy for cutting-edge influencer marketing Software-as-a-Service (SaaS) platform. Built and led the Customer Success Team, Inbound Marketing Team, and Professional Services Team.

Key Contributions:

  • Launched influencer marketing programs for Fortune 500 companies, such as: Logitech, CBS Interactive, Coca-Cola, Turner Sports, and Nvidia.
  • Spearheaded Rockband 4’s most successful influencer campaign, which collected over 4K UCG videos from fans
  • Helped Peugeot generate 514% ROI during their Netherlands Django scooter launch.
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